Ultra consumer goods = ultra good short

In keeping with my idea of shorting the levered bull ETFs instead of buying the short ETFs, I’m going to be selling UGE, which has barely begun to fulfill its downside potential:

Source: Yahoo! Finance

I am wary of a bounce here, so new shorts at these levels are in small sizes. I’d like to add at higher prices.

2 thoughts on “Ultra consumer goods = ultra good short

  1. Try a better broker! Interactive Brokers and Think or Swim (recently bought by TDA) are pretty well liked by professional traders, and they are pretty good about getting borrows odd securities.

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